The center aims to introduce significant amendments to Consumer Protection (E-Commerce) Rule 2020 and will manage flash sales that are frequently used to attract customers on e-commerce sites.

In addition to this, the government wants to introduce data protection and strengthen the customer complaint handling mechanism.

The move, which the Ministry of Consumer Affairs sought comments from various stakeholders within 15 days, or July 6, 2021, aims to streamline the capabilities of e-commerce companies such as Amazon and Flipkart. I will.

The proposed amendments also aim to provide transparency to the e-commerce platform and further strengthen the regulatory system.

They added that the government has received several complaints about the widespread fraud and unfair trading practices found in the e-commerce ecosystem.

The ministry says that traditional e-commerce flash sales are not prohibited, but only certain flash sales or serial sales that limit customer choices, raise prices and prevent fair competition are allowed. Revealed.

The purpose behind the rule amendment is to protect the interests of consumers and promote free and fair competition in the market, sources added.

Once approved, the draft rules apply to “all models of e-commerce, including e-commerce marketplace and inventory models.”

Article 16 of the Draft Rule states that “e-commerce entities must not organize a flash sale of goods or services offered on that platform.”